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IT Innovation in Culture and Tourism PDF Print Email

The conference organised in Hotel Benczúr, Budapest, Hungary focused on the role of IT Innovation used in culture- and tourism-related projects. Csaba Legány presented new ideas on how 3 dimensional marketing tools (ie. virtual tours) can be used both by touristic destinations or cultural historic monuments and museums to increase the potential interest in their services offered.

The presentation also discussed opportunities to use 360° virtual tours for marketing purposes of entire regions. Excerpts taken from various projects were used as a sort of illustration with a live preview of an Egyptian hotel virtual tour recently done by 3dtour.eu team.